Marketing Minute 4 Dentists
Marketing, for dentists.
Episodes
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Episode 23: How I Accidentally Became A Dental Marketing Expert
August 21st, 2025 | 6 mins 17 secs
Kyle shares the personal story of how a random assignment based on his "southern accent" at a NY ad agency in 2012 led to his specialization in dental marketing.
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Episode 22: Google's New Feature Will Let Patients Skip Calling Your Office
August 13th, 2025 | 5 mins 28 secs
Kyle explains Google's new Have AI Call feature that lets AI make phone calls on behalf of users, how it's currently being tested in select verticals, and what dental practices need to know before it rolls out to healthcare by 2026.
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Episode 21: Dentists: Apple Just Confirmed They're Building Google's Biggest Rival
August 13th, 2025 | 7 mins 49 secs
Kyle breaks down Apple's new Answers team building a search engine to compete with Google, why the $20 billion search deal is at risk, and how dental practices should prepare for a multi-platform search reality.
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Episode 20: The Best Dental Ad I've Ever Written (And Why It Works)
July 23rd, 2025 | 2 mins 43 secs
Kyle breaks down the dental ad that generated 33 new patients in a month by targeting people who hadn't been to the dentist in years and addressing their biggest fear, judgment (not pain).
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Episode 19: Google Finally Admits How Long Dental SEO Actually Takes
July 16th, 2025 | 8 mins 26 secs
Google finally confirmed what experienced marketers have known all along, SEO results vary based on what’s actually being done, and real traction takes time. In this episode, Kyle breaks down the timeline every dental practice should expect and why quitting early can hand your competitors a massive win.
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Episode 18: The $40 Million Talent War That's Coming For Dental Marketing
July 16th, 2025 | 4 mins 33 secs
Tech giants are paying up to $40 million a year to secure top AI talent, and it’s about to have a massive ripple effect in dental marketing. In this episode, Kyle explains why the agencies that fail to lock in AI expertise now will be outpaced, overpriced, or obsolete within 18 months.
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Episode 17: Loads Of New Patients? It Might Lead To Your Biggest Marketing Mistake
July 16th, 2025 | 4 mins 29 secs
A hot start to the month had one dental practice owner ready to double her Facebook ad budget, until the data told a completely different story. In this episode, we unpack the “success trap” and how misreading your marketing signals can cost you thousands in new patient revenue.
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Episode 16: MM4D Mailbag: Your Dental Marketing Questions Answered
June 19th, 2025 | 9 mins 50 secs
Kyle answers five real questions from dentists about Google Ads confusion, calculating patient lifetime value, AI search concerns, social media strategy, and avoiding bad marketing partnerships.
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Episode 15: Your Patients Will Never Find You The Same Way Again
June 11th, 2025 | 7 mins 28 secs
AI Mode is now LIVE on Google.
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Episode 14: I Asked ChatGPT To Find A Dentist, Here's What Happened
June 11th, 2025 | 6 mins 33 secs
Is your dental practice optimized for LLM's like ChatGPT?
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Episode 13: I Secret Shopped 5 Dental Practices, It Didn't Go Well
May 28th, 2025 | 5 mins 22 secs
I posed as a new patient and reached out to 5 dental practices and what I found explains why most practices are leaking revenue.
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Episode 12: Google’s New AI Mode Could Bury Your Practice
May 21st, 2025 | 3 mins 14 secs
Google is rolling out AI-generated answers in search, and if your marketing relies on organic rankings, this episode is your wake-up call.
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Episode 11: Apple Might Kill Google Search (And What That Means For Dentists)
May 14th, 2025 | 5 mins 58 secs
Apple is considering swapping Google out as the default search engine on Safari, potentially replacing it with ChatGPT or Perplexity AI.
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Episode 10: Google Just Changed the Game (Again)
May 14th, 2025 | 4 mins 8 secs
Google’s rolling out AI-generated search summaries, aka AI Overviews, and it’s going to gut traditional SEO.
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Episode 9: What Chipotle Can Teach You About Dental Marketing
April 23rd, 2025 | 4 mins 32 secs
Chipotle builds trust in under 60 seconds, and your dental marketing should too.
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Episode 8: The One Google Ads Tweak That Got 39 New Patients
April 23rd, 2025 | 4 mins 21 secs
We break down the simple Google Ads trick that helped one of our dental clients book 39 new patients, without increasing their budget.