Marketing Minute 4 Dentists
Episode Archive
Episode Archive
51 episodes of Marketing Minute 4 Dentists since the first episode, which aired on February 12th, 2025.
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Episode 51: Google Is Killing The Local Services Ads Dashboard. Dentists, You're Next
July 31st, 2026 | 4 mins 30 secs
LSAs are folding into Google Ads. Dentists are not in the first wave, which is exactly why now is the time to get ahead of it.
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Episode 50: The Smartest Dentists I Know All Do This One Thing
July 31st, 2026 | 4 mins 29 secs
A special 50th Episode edition on why the fastest-growing practice owners crowdsource their answers, plus a peek at what is coming for MM4D readers.
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Episode 49: Google Will Now Show Your Practice Exactly How Often AI Recommends You
July 31st, 2026 | 4 mins 34 secs
Inside Search Console's new Generative AI report. What it shows, what's still missing and the kill switch nobody at your practice should ever touch.
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Episode 48: Google Is Now Asking Your Patients If You Bribed Them For A Review
July 31st, 2026 | 4 mins
The new one-tap report prompt, why incentivized reviews became a liability overnight and what your review strategy should look like instead.
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Episode 47: The Easiest Way To Fill Your Schedule This Month Doesn't Cost Money
June 17th, 2026 | 4 mins 43 secs
Before you spend another dollar on ads, look at the hundreds of patients already in your system who haven't been back in 6+ months.
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Episode 46: This Is How You Welcome New Patients
June 12th, 2026 | 5 mins 16 secs
We just brought on two very different practices. The fundamentals of their marketing will be more alike than you think.
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Episode 45: A Dentist Asked Me "What Would You Do If This Was Your Practice?" Here's Exactly What I Said
June 12th, 2026 | 6 mins 36 secs
I get this question all the time. Last week I finally walked a practice owner through the exact audit I'd run on day one.
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Episode 44: I Went To Asia To Study How The Best Dental Clinics In The World Operate, Here's What I Learned
June 12th, 2026 | 7 mins 18 secs
I traveled to Japan and South Korea to see firsthand how they acquire patients, deliver care and position their practices. I've changed my mind on a few things.
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Episode 43: Live On Tuesday: Fill Your Schedule Using Google & AI Search
May 20th, 2026 | 2 mins 31 secs
Everything I've covered in this newsletter over the past year, distilled into one live session. May 26 at 7 PM EDT.
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Episode 42: The Patient Journey Keeps Getting Shorter, Your Ads Need To Catch Up
May 13th, 2026 | 3 mins 23 secs
By the time someone searches "dentist near me" in 2026, they've already made half the decision. Here's what that means for your marketing.
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Episode 41: You're Not Competing With The Dentist Down The Street, You're Competing With "I'll Do It Later"
May 6th, 2026 | 4 mins 9 secs
The biggest threat to your schedule isn't another practice. It's the patient who knows they need to come in but keeps putting it off.
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Episode 40: The 3 Numbers Every Dentist Should Check Every Monday Morning
April 29th, 2026 | 4 mins 52 secs
You don't need a dashboard. You need 5 minutes and these 3 numbers to know exactly where your practice stands this week.
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Episode 39: Google Just Changed The Rules On Reviews, Tons Of Dentists Are About to Lose Theirs
April 29th, 2026 | 4 mins 46 secs
As of April 17, asking patients to mention your staff by name in a review is now a violation. Google is already removing them.
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Episode 38: Dental Google Ads Aren't Getting More Expensive, They're Getting More Necessary
April 29th, 2026 | 3 mins 53 secs
Google's organic traffic dropped 5% in 10 months. The practices growing right now all have one thing in common.
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Episode 37: The Ad That Filled 89 Chairs In 45 Days Didn't Mention Any Services
April 9th, 2026 | 4 mins 52 secs
Most dental ads talk about what the practice offers. This one talked about what the patient was feeling.
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Episode 36: The Role Of Facebook For Dentists Isn't What You Think
April 9th, 2026 | 3 mins 25 secs
Nobody scrolls Facebook and decides to switch dentists. But that doesn't mean you shouldn't be there.