Google Is Killing The Local Services Ads Dashboard. Dentists, You're Next

On July 20 Google confirmed the standalone Local Services Ads dashboard is going away, with every LSA campaign folding into the main Google Ads platform. Dental practices are not in the first migration wave and that is a gift. This episode covers what changes, what doesn't and the three moves to make before your date comes up.

IN THIS EPISODE

• What's changing and what isn't: still pay per lead, still Search and Maps, new home inside Google Ads
• The timeline: home services migrate first in August, more categories through 2027, healthcare not yet scheduled
• Why "not my problem yet" is the wrong takeaway, the plumbers and roofers are your free test group
• The landmine: historical LSA reports will NOT migrate and Google only promises about 14 days of warning
• Export your data now: cost per lead by month, seasonal patterns, year-over-year baselines
• Why your Google Business Profile becomes the source of truth for your ads in the new system
• Know your numbers so you can tell a temporary migration wobble from a real problem

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Questions? Email Kyle: [email protected]