I Secret Shopped 5 Dental Practices, It Didn't Go Well

Clicking an ad is the easy part. What happens after is where most practices lose patients.

So I ran a simple experiment, I secret shopped 5 dental practices posing as a potential new patient.

The Results?
❌ Calls went unanswered
❌ Forms were broken
❌ Follow-up was nonexistent

Only one practice got it right and it wasn’t the one with the flashiest website.

In this episode, I break down the below.
• Why most lead-gen efforts fail at the handoff
• The invisible cracks costing dentists thousands
• What to fix before you spend more on ads

Because marketing doesn’t stop at the click. That’s where it starts.