The One Google Ads Tweak That Got 39 New Patients

You don’t need a new website.
You don’t need a crazy offer.
And you definitely don’t need to double your ad spend.

In this episode, I share the one Google Ads tweak that helped one of our dentists land 39 new patients. And no, it wasn’t anything fancy.

We added a dynamic location insertion to their headlines, so instead of saying “Top Dentist Near You,” the ad automatically displayed ⬇️

“Top Dentist in Omaha”
“Emergency Dentist in Olathe”
“Same-Day Appointments in Wichita”

That small change dramatically increased click-through rate, lowered cost-per-click, and ultimately filled their schedule.

✅ Why Dynamic Headlines Perform Better
✅ How Google Rewards Relevance With Cheaper Clicks
✅ Why Most Agencies Skip This Step

This is one of those wins that proves marketing isn’t always about more. Sometimes it’s about smarter.