What’s The ROI Of Doing Nothing?

In this episode, we tackle a hard truth: the cost of inaction is real. Dentists often delay launching Google Ads, SEO, or website upgrades while “getting things in order” - but every month that passes without a plan is money left on the table.

We’ll walk through what that delay actually costs in potential revenue, why sitting still also means missing valuable data and insight about your local market, and how smart practices gain an advantage simply by starting early and building a baseline.

Even if you’re not ready to run full-scale campaigns like our top clients, we’ll show you how doing something, even on a small budget, puts you ahead.

Because doing nothing? That’s often the most expensive move you can make.