The Ad That Filled 89 Chairs In 45 Days Didn't Mention Any Services

Kyle is giving away free marketing to dental practices. Seriously. Listen to the beginning of the episode.

This week Kyle tells the story behind an ad campaign for a practice in Rochester, NY that brought in 89 new patients in 45 days. Their previous agency had been running the standard playbook: new patient specials, "now accepting patients," generic family dentistry messaging. It was fine. Fine doesn't fill a schedule. Kyle's team scrapped everything and built an ad around the one emotion nobody in dental marketing was addressing: the fear of being judged for waiting too long. He walks through what the ad said, how they ran it across Google and Meta, why the majority of those patients told the front desk "it felt like you were talking directly to me" and how to audit your own marketing to find the gap between what you're saying and what your patients are actually feeling. Feelings over features. Every time.