{"version":"https://jsonfeed.org/version/1","title":"Marketing Minute 4 Dentists","home_page_url":"https://mm4d.fireside.fm","feed_url":"https://mm4d.fireside.fm/json","description":"What if I told you that 1 minute per week could 100X your marketing return?","_fireside":{"subtitle":"Marketing, for dentists.","pubdate":"2025-09-11T15:30:00.000-04:00","explicit":false,"copyright":"2025 by Alpha Dog Agency","owner":"Kyle OConnor","image":"https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/7/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/cover.jpg?v=2"},"items":[{"id":"0d90a652-6b28-413d-ac0f-4ae5065f8043","title":"Episode 26: Behind The Curtain: How I Run My Dental Marketing Agency","url":"https://mm4d.fireside.fm/26","content_text":"Ever wonder what really happens inside a high-performing marketing agency? In this episode, Kyle walks you through a full day at Alpha Dog, from morning huddles and data deep dives to AI integration, creative optimizations, and live campaign execution. You’ll meet, or at least learn about, the analysts, creatives, SEO wizards, ad specialists, and even Nitro the mascot who bring that engine to life. Kyle shares how close-proximity collaboration, “collision points,” and disciplined debriefs keep the machine running smoothly. By the end, you’ll see why consistent agency excellence isn’t magic, it’s meticulous teamwork.","content_html":"\u003cp\u003eEver wonder what really happens inside a high-performing marketing agency? In this episode, Kyle walks you through a full day at Alpha Dog, from morning huddles and data deep dives to AI integration, creative optimizations, and live campaign execution. You’ll meet, or at least learn about, the analysts, creatives, SEO wizards, ad specialists, and even Nitro the mascot who bring that engine to life. Kyle shares how close-proximity collaboration, “collision points,” and disciplined debriefs keep the machine running smoothly. By the end, you’ll see why consistent agency excellence isn’t magic, it’s meticulous teamwork.\u003c/p\u003e","summary":"Kyle pulls back the curtain on how a dental marketing agency actually operates, complete with the rituals, roles, and routines that drive consistent growth. You’ll hear how every team member’s work combines to turn clicks into booked appointments.","date_published":"2025-09-11T15:30:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/0d90a652-6b28-413d-ac0f-4ae5065f8043.mp3","mime_type":"audio/mpeg","size_in_bytes":11156502,"duration_in_seconds":697}]},{"id":"32398beb-2127-402a-b138-62e3b43699ca","title":"Episode 25: Dentists, Make This 5-Second Update TODAY","url":"https://mm4d.fireside.fm/25","content_text":"Most dentists underestimate the power of a small detail on their Google Business Profile, and Kyle lays out why that’s costing them patients, especially in local search results. The tweak is simple, setting the Primary Category to match the patients you want most, like “Cosmetic Dentist,” “Emergency Dentist,” or simply “Dentist.” Kyle explains how this single change influences how Google matches you with patient search intent. You’ll learn not only how to make the update (under 5 seconds), but why Google weights this category more than nearly any other signal. By the end, you’ll understand how this quick fix can generate real return, turning clicks into booked appointments without needing ads or reviews.","content_html":"\u003cp\u003eMost dentists underestimate the power of a small detail on their Google Business Profile, and Kyle lays out why that’s costing them patients, especially in local search results. The tweak is simple, setting the Primary Category to match the patients you want most, like “Cosmetic Dentist,” “Emergency Dentist,” or simply “Dentist.” Kyle explains how this single change influences how Google matches you with patient search intent. You’ll learn not only how to make the update (under 5 seconds), but why Google weights this category more than nearly any other signal. By the end, you’ll understand how this quick fix can generate real return, turning clicks into booked appointments without needing ads or reviews.\u003c/p\u003e","summary":"Kyle reveals a 5-second Google Business Profile tweak that can unlock more visibility and real patient bookings. It’s free, fast, and more influential than most dentists realize.","date_published":"2025-09-11T15:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/32398beb-2127-402a-b138-62e3b43699ca.mp3","mime_type":"audio/mpeg","size_in_bytes":2216354,"duration_in_seconds":138}]},{"id":"97470c0b-2fcd-4cd6-b468-d8e373104d10","title":"Episode 24: The Messy Truth About Dental Marketing","url":"https://mm4d.fireside.fm/24","content_text":"Most practices think the data tells a clean story, but marketing is messy and the numbers are often noisy. Kyle explains why pay-per-lead platforms, online scheduling, and weak tracking can over-credit vendors while under-reporting word-of-mouth and brand lift. He shows how to judge success by booked patients, show rate, and treatment acceptance rather than cost per lead. You will hear a simple system for reading 90-day trend lines, fixing bottlenecks in the handoff, and making small daily adjustments that compound. Expect a straight talk checklist you can use this week so your reports match reality and your calendar fills more predictably.","content_html":"\u003cp\u003eMost practices think the data tells a clean story, but marketing is messy and the numbers are often noisy. Kyle explains why pay-per-lead platforms, online scheduling, and weak tracking can over-credit vendors while under-reporting word-of-mouth and brand lift. He shows how to judge success by booked patients, show rate, and treatment acceptance rather than cost per lead. You will hear a simple system for reading 90-day trend lines, fixing bottlenecks in the handoff, and making small daily adjustments that compound. Expect a straight talk checklist you can use this week so your reports match reality and your calendar fills more predictably.\u003c/p\u003e","summary":"Kyle lays out the messy truth about dental marketing. Attribution is imperfect, “leads” get inflated and the only way to win is to track booked patients and revenue, read 90-day trends, and tighten follow-up.","date_published":"2025-09-11T14:30:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/97470c0b-2fcd-4cd6-b468-d8e373104d10.mp3","mime_type":"audio/mpeg","size_in_bytes":8350742,"duration_in_seconds":521}]},{"id":"7966f374-3622-4278-b130-d7232c7b3652","title":"Episode 23: How I Accidentally Became A Dental Marketing Expert","url":"https://mm4d.fireside.fm/23","content_text":"In this personal episode, Kyle tells the story of how he accidentally became a dental marketing expert. Starting as a fresh(ish) college graduate originally from Brewster, Kansas (population 120!) at a large New York ad agency in 2012, Kyle was assigned to dental practices in the South because of his \"accent.\" While other account managers tried to impress practice owners with big city sophistication, Kyle's authentic, small-town approach became his secret weapon. He led the floor in partnerships and retention every quarter before moving to Indiana to start Alpha Dog Agency. Kyle explains why he fell in love with dental marketing, the high stakes and lifetime value of each new patient and how an unexpected career assignment became the foundation for everything he does today.","content_html":"\u003cp\u003eIn this personal episode, Kyle tells the story of how he accidentally became a dental marketing expert. Starting as a fresh(ish) college graduate originally from Brewster, Kansas (population 120!) at a large New York ad agency in 2012, Kyle was assigned to dental practices in the South because of his \u0026quot;accent.\u0026quot; While other account managers tried to impress practice owners with big city sophistication, Kyle\u0026#39;s authentic, small-town approach became his secret weapon. He led the floor in partnerships and retention every quarter before moving to Indiana to start Alpha Dog Agency. Kyle explains why he fell in love with dental marketing, the high stakes and lifetime value of each new patient and how an unexpected career assignment became the foundation for everything he does today.\u003c/p\u003e","summary":"Kyle shares the personal story of how a random assignment based on his \"southern accent\" at a NY ad agency in 2012 led to his specialization in dental marketing.","date_published":"2025-08-21T11:15:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/7966f374-3622-4278-b130-d7232c7b3652.mp3","mime_type":"audio/mpeg","size_in_bytes":6044443,"duration_in_seconds":377}]},{"id":"dab93c6a-0770-43c5-8125-ee072d18b5da","title":"Episode 22: Google's New Feature Will Let Patients Skip Calling Your Office","url":"https://mm4d.fireside.fm/22","content_text":"Google has rolled out Have AI Call, a feature that lets Google's AI make phone calls on behalf of users who want to book appointments. Currently testing with auto mechanics and home services, this feature is expected to expand to dental practices by early 2026. Kyle breaks down how it works, why it removes phone anxiety barriers for patients, and how practices should prepare their staff for AI callers. This is part of Google's push to make search more actionable and could significantly increase bookings from people who normally avoid calling.","content_html":"\u003cp\u003eGoogle has rolled out Have AI Call, a feature that lets Google\u0026#39;s AI make phone calls on behalf of users who want to book appointments. Currently testing with auto mechanics and home services, this feature is expected to expand to dental practices by early 2026. Kyle breaks down how it works, why it removes phone anxiety barriers for patients, and how practices should prepare their staff for AI callers. This is part of Google\u0026#39;s push to make search more actionable and could significantly increase bookings from people who normally avoid calling.\u003c/p\u003e","summary":"Kyle explains Google's new Have AI Call feature that lets AI make phone calls on behalf of users, how it's currently being tested in select verticals, and what dental practices need to know before it rolls out to healthcare by 2026.","date_published":"2025-08-13T12:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/dab93c6a-0770-43c5-8125-ee072d18b5da.mp3","mime_type":"audio/mpeg","size_in_bytes":5259933,"duration_in_seconds":328}]},{"id":"a96a6979-0adc-4fc4-8bed-c870e7a04c86","title":"Episode 21: Dentists: Apple Just Confirmed They're Building Google's Biggest Rival","url":"https://mm4d.fireside.fm/21","content_text":"Apple just confirmed they're building their own search engine with a team called Answers, Knowledge and Information (AKI). After 15 years of Google paying Apple $20 billion annually to be the default iPhone search, Apple wants to control that experience directly. Kyle explains why this is happening now, what Apple is actually building, and how the fracturing search landscape will impact dental practices. The practices that prepare for multi-platform search discovery will dominate, while those focused only on Google SEO will lose market share.","content_html":"\u003cp\u003eApple just confirmed they\u0026#39;re building their own search engine with a team called Answers, Knowledge and Information (AKI). After 15 years of Google paying Apple $20 billion annually to be the default iPhone search, Apple wants to control that experience directly. Kyle explains why this is happening now, what Apple is actually building, and how the fracturing search landscape will impact dental practices. The practices that prepare for multi-platform search discovery will dominate, while those focused only on Google SEO will lose market share.\u003c/p\u003e","summary":"Kyle breaks down Apple's new Answers team building a search engine to compete with Google, why the $20 billion search deal is at risk, and how dental practices should prepare for a multi-platform search reality.","date_published":"2025-08-13T11:30:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/a96a6979-0adc-4fc4-8bed-c870e7a04c86.mp3","mime_type":"audio/mpeg","size_in_bytes":7518585,"duration_in_seconds":469}]},{"id":"1b716a06-9b02-4d9f-81b8-157d4526d5b1","title":"Episode 20: The Best Dental Ad I've Ever Written (And Why It Works)","url":"https://mm4d.fireside.fm/20","content_text":"This week, Kyle reveals the exact ad copy that brought in 33 new patients in a month, all of them people who hadn't been to a dentist in multiple years. The secret wasn't fancy targeting or a big budget, but understanding that dental anxiety isn't really about pain or cost, it's about shame and judgment. Kyle shares the complete ad and the psychology behind why \"feelings over features\" wins every time in dental marketing.\n\nkyle@alphadogagency.com\nmarketingminute4dentists.com","content_html":"\u003cp\u003eThis week, Kyle reveals the exact ad copy that brought in 33 new patients in a month, all of them people who hadn\u0026#39;t been to a dentist in multiple years. The secret wasn\u0026#39;t fancy targeting or a big budget, but understanding that dental anxiety isn\u0026#39;t really about pain or cost, it\u0026#39;s about shame and judgment. Kyle shares the complete ad and the psychology behind why \u0026quot;feelings over features\u0026quot; wins every time in dental marketing.\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"mailto:kyle@alphadogagency.com\" rel=\"nofollow\"\u003ekyle@alphadogagency.com\u003c/a\u003e\u003cbr\u003e\nmarketingminute4dentists.com\u003c/p\u003e","summary":"Kyle breaks down the dental ad that generated 33 new patients in a month by targeting people who hadn't been to the dentist in years and addressing their biggest fear, judgment (not pain).","date_published":"2025-07-23T10:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/1b716a06-9b02-4d9f-81b8-157d4526d5b1.mp3","mime_type":"audio/mpeg","size_in_bytes":2620521,"duration_in_seconds":163}]},{"id":"d82e1782-5b27-4af0-91d2-bd25f1b013a7","title":"Episode 19: Google Finally Admits How Long Dental SEO Actually Takes","url":"https://mm4d.fireside.fm/19","content_text":"Just because SEO hasn’t exploded in 60 days doesn’t mean it’s not working. In this episode, Kyle unpacks what Google’s own team revealed about SEO timelines, the difference between quick wins and long-term gains, and how to separate real strategy from red flags. If your practice is investing in SEO, or considering it, this is the clarity check you need to stay the course and win long term.\n\nkyle@alphadogagency.com\nmarketingminute4dentists.co","content_html":"\u003cp\u003eJust because SEO hasn’t exploded in 60 days doesn’t mean it’s not working. In this episode, Kyle unpacks what Google’s own team revealed about SEO timelines, the difference between quick wins and long-term gains, and how to separate real strategy from red flags. If your practice is investing in SEO, or considering it, this is the clarity check you need to stay the course and win long term.\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"mailto:kyle@alphadogagency.com\" rel=\"nofollow\"\u003ekyle@alphadogagency.com\u003c/a\u003e\u003cbr\u003e\nmarketingminute4dentists.co\u003c/p\u003e","summary":"Google finally confirmed what experienced marketers have known all along, SEO results vary based on what’s actually being done, and real traction takes time. In this episode, Kyle breaks down the timeline every dental practice should expect and why quitting early can hand your competitors a massive win.","date_published":"2025-07-16T11:30:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/d82e1782-5b27-4af0-91d2-bd25f1b013a7.mp3","mime_type":"audio/mpeg","size_in_bytes":8112923,"duration_in_seconds":506}]},{"id":"a4377d71-0854-4f7b-8387-758eee11daf5","title":"Episode 18: The $40 Million Talent War That's Coming For Dental Marketing","url":"https://mm4d.fireside.fm/18","content_text":"Apple just lost a key AI engineer to Meta, and that same talent war is quietly reshaping dental marketing. Most agencies aren’t ready. In this episode, Kyle breaks down what the AI hiring frenzy means for your practice, how to identify agencies that are future-proofed, and why locking in your team now could be the smartest move you make this decade.\n\nkyle@alphadogagency.com\nmarketingminute4dentists.com","content_html":"\u003cp\u003eApple just lost a key AI engineer to Meta, and that same talent war is quietly reshaping dental marketing. Most agencies aren’t ready. In this episode, Kyle breaks down what the AI hiring frenzy means for your practice, how to identify agencies that are future-proofed, and why locking in your team now could be the smartest move you make this decade.\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"mailto:kyle@alphadogagency.com\" rel=\"nofollow\"\u003ekyle@alphadogagency.com\u003c/a\u003e\u003cbr\u003e\nmarketingminute4dentists.com\u003c/p\u003e","summary":"Tech giants are paying up to $40 million a year to secure top AI talent, and it’s about to have a massive ripple effect in dental marketing. In this episode, Kyle explains why the agencies that fail to lock in AI expertise now will be outpaced, overpriced, or obsolete within 18 months.","date_published":"2025-07-16T11:15:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/a4377d71-0854-4f7b-8387-758eee11daf5.mp3","mime_type":"audio/mpeg","size_in_bytes":4380129,"duration_in_seconds":273}]},{"id":"908280ee-a3b4-4326-9b64-66c5a5eb506b","title":"Episode 17: Loads Of New Patients? It Might Lead To Your Biggest Marketing Mistake","url":"https://mm4d.fireside.fm/17","content_text":"That big spike in new patients? It might not be coming from where you think. In this episode, Kyle shares a real-world example of a practice that misattributed success to the wrong channel, leading to a sharp drop-off the following week. Learn how to track attribution the right way, avoid costly assumptions, and use 90-day trends to make smarter marketing decisions for your dental practice.\n\nkyle@alphadogagency.com\nmarketingminute4dentists.com","content_html":"\u003cp\u003eThat big spike in new patients? It might not be coming from where you think. In this episode, Kyle shares a real-world example of a practice that misattributed success to the wrong channel, leading to a sharp drop-off the following week. Learn how to track attribution the right way, avoid costly assumptions, and use 90-day trends to make smarter marketing decisions for your dental practice.\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"mailto:kyle@alphadogagency.com\" rel=\"nofollow\"\u003ekyle@alphadogagency.com\u003c/a\u003e\u003cbr\u003e\nmarketingminute4dentists.com\u003c/p\u003e","summary":"A hot start to the month had one dental practice owner ready to double her Facebook ad budget, until the data told a completely different story. In this episode, we unpack the “success trap” and how misreading your marketing signals can cost you thousands in new patient revenue.","date_published":"2025-07-16T11:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/908280ee-a3b4-4326-9b64-66c5a5eb506b.mp3","mime_type":"audio/mpeg","size_in_bytes":4308658,"duration_in_seconds":269}]},{"id":"05a1abbf-44dd-481b-95fc-387eb7e967a7","title":"Episode 16: MM4D Mailbag: Your Dental Marketing Questions Answered","url":"https://mm4d.fireside.fm/16","content_text":"This week's Marketing Minute 4 Dentists switches up the format with a mailbag episode. Kyle tackles five real questions from solo dental practices across the country, from understanding Google Ads vs. SEO, to calculating patient lifetime value, preparing for AI search changes, creating worthwhile social media content, and identifying red flags when hiring marketing agencies. Each answer provides actionable advice you can implement immediately, plus industry benchmarks and insider tips from 15 years of dental marketing experience.\n\nNewsletter Sign-Up: https://dental-marketing.beehiiv.com/subscribe\nKyle's LinkedIn: https://www.linkedin.com/in/oconnorkyle/","content_html":"\u003cp\u003eThis week\u0026#39;s Marketing Minute 4 Dentists switches up the format with a mailbag episode. Kyle tackles five real questions from solo dental practices across the country, from understanding Google Ads vs. SEO, to calculating patient lifetime value, preparing for AI search changes, creating worthwhile social media content, and identifying red flags when hiring marketing agencies. Each answer provides actionable advice you can implement immediately, plus industry benchmarks and insider tips from 15 years of dental marketing experience.\u003c/p\u003e\n\n\u003cp\u003eNewsletter Sign-Up: \u003ca href=\"https://dental-marketing.beehiiv.com/subscribe\" rel=\"nofollow\"\u003ehttps://dental-marketing.beehiiv.com/subscribe\u003c/a\u003e\u003cbr\u003e\nKyle\u0026#39;s LinkedIn: \u003ca href=\"https://www.linkedin.com/in/oconnorkyle/\" rel=\"nofollow\"\u003ehttps://www.linkedin.com/in/oconnorkyle/\u003c/a\u003e\u003c/p\u003e","summary":"Kyle answers five real questions from dentists about Google Ads confusion, calculating patient lifetime value, AI search concerns, social media strategy, and avoiding bad marketing partnerships.","date_published":"2025-06-19T14:15:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/05a1abbf-44dd-481b-95fc-387eb7e967a7.mp3","mime_type":"audio/mpeg","size_in_bytes":9444541,"duration_in_seconds":590}]},{"id":"263b502c-9149-4f0d-9ea6-30d561f97598","title":"Episode 15: Your Patients Will Never Find You The Same Way Again","url":"https://mm4d.fireside.fm/15","content_text":"Google's AI Mode is now live in search results, completely changing how patients find dentists. While most practices panic about AI killing SEO, Kyle explains why Google Ads just became MORE valuable and how smart dental practices are already seeing 15-25% performance improvements. The digital gold rush is here, are you ready?\n\nWant Kyle to audit how your practice shows up in AI search results? Hit reply for a free analysis with no strings attached.\n\nConnect w/ Kyle\nNewsletter: Marketing Minute 4 Dentists\nWebsite: alphadogagency.com\nReferral Program: $2,000 cash for successful practice referrals!","content_html":"\u003cp\u003eGoogle\u0026#39;s AI Mode is now live in search results, completely changing how patients find dentists. While most practices panic about AI killing SEO, Kyle explains why Google Ads just became MORE valuable and how smart dental practices are already seeing 15-25% performance improvements. The digital gold rush is here, are you ready?\u003c/p\u003e\n\n\u003cp\u003eWant Kyle to audit how your practice shows up in AI search results? Hit reply for a free analysis with no strings attached.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnect w/ Kyle\u003c/strong\u003e\u003cbr\u003e\nNewsletter: Marketing Minute 4 Dentists\u003cbr\u003e\nWebsite: alphadogagency.com\u003cbr\u003e\nReferral Program: $2,000 cash for successful practice referrals!\u003c/p\u003e","summary":"AI Mode is now LIVE on Google.","date_published":"2025-06-11T11:15:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/263b502c-9149-4f0d-9ea6-30d561f97598.mp3","mime_type":"audio/mpeg","size_in_bytes":7185889,"duration_in_seconds":448}]},{"id":"2fed2fdf-d379-4cb5-93e6-ab2e86e99391","title":"Episode 14: I Asked ChatGPT To Find A Dentist, Here's What Happened","url":"https://mm4d.fireside.fm/14","content_text":"Kyle runs a live experiment asking ChatGPT to recommend a dentist in Phoenix, Arizona. The results reveal which practices are already winning with AI recommendations and which ones are completely invisible. If patients are starting to use AI chatbots to find dentists, are you optimized to be recommended?\n\nWant Kyle to test how your practice shows up in AI recommendations? Email your city and practice name for a free analysis.","content_html":"\u003cp\u003eKyle runs a live experiment asking ChatGPT to recommend a dentist in Phoenix, Arizona. The results reveal which practices are already winning with AI recommendations and which ones are completely invisible. If patients are starting to use AI chatbots to find dentists, are you optimized to be recommended?\u003c/p\u003e\n\n\u003cp\u003eWant Kyle to test how your practice shows up in AI recommendations? Email your city and practice name for a free analysis.\u003c/p\u003e","summary":"Is your dental practice optimized for LLM's like ChatGPT?","date_published":"2025-06-11T11:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/2fed2fdf-d379-4cb5-93e6-ab2e86e99391.mp3","mime_type":"audio/mpeg","size_in_bytes":6306085,"duration_in_seconds":393}]},{"id":"78c91460-a8b2-402d-aa89-d8cdebd4ec3c","title":"Episode 13: I Secret Shopped 5 Dental Practices, It Didn't Go Well","url":"https://mm4d.fireside.fm/13","content_text":"Clicking an ad is the easy part. What happens after is where most practices lose patients.\n\nSo I ran a simple experiment, I secret shopped 5 dental practices posing as a potential new patient.\n\nThe Results?\n❌ Calls went unanswered\n❌ Forms were broken\n❌ Follow-up was nonexistent\n\nOnly one practice got it right and it wasn’t the one with the flashiest website.\n\nIn this episode, I break down the below.\n    • Why most lead-gen efforts fail at the handoff\n    • The invisible cracks costing dentists thousands\n    • What to fix before you spend more on ads\n\nBecause marketing doesn’t stop at the click. That’s where it starts.","content_html":"\u003cp\u003eClicking an ad is the easy part. What happens after is where most practices lose patients.\u003c/p\u003e\n\n\u003cp\u003eSo I ran a simple experiment, I secret shopped 5 dental practices posing as a potential new patient.\u003c/p\u003e\n\n\u003cp\u003eThe Results?\u003cbr\u003e\n❌ Calls went unanswered\u003cbr\u003e\n❌ Forms were broken\u003cbr\u003e\n❌ Follow-up was nonexistent\u003c/p\u003e\n\n\u003cp\u003eOnly one practice got it right and it wasn’t the one with the flashiest website.\u003c/p\u003e\n\n\u003cp\u003eIn this episode, I break down the below.\u003cbr\u003e\n    • Why most lead-gen efforts fail at the handoff\u003cbr\u003e\n    • The invisible cracks costing dentists thousands\u003cbr\u003e\n    • What to fix before you spend more on ads\u003c/p\u003e\n\n\u003cp\u003eBecause marketing doesn’t stop at the click. That’s where it starts.\u003c/p\u003e","summary":"I posed as a new patient and reached out to 5 dental practices and what I found explains why most practices are leaking revenue.","date_published":"2025-05-28T11:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/78c91460-a8b2-402d-aa89-d8cdebd4ec3c.mp3","mime_type":"audio/mpeg","size_in_bytes":5164639,"duration_in_seconds":322}]},{"id":"88e3e1d1-4441-4e7e-87d9-e391a97f134e","title":"Episode 12: Google’s New AI Mode Could Bury Your Practice","url":"https://mm4d.fireside.fm/12","content_text":"Google  flipped the switch: their new AI Overview mode in search now answers patient questions without showing your website at all WITH BUTTONS.\n\nThey are trying to ChatGPT-ify their experience.\n\nIn this episode, we break down the below.\n\n🔍 What AI Overviews are and how they work\n📉 Why your organic traffic is about to take a hit\n⚙️ What smart practices are already doing to adapt\n💡 How to stay visible and own the patient journey in a search experience powered by AI\n\nThis isn’t a small tweak, it’s a shift in how search works.\nThe good news? There’s still time to adjust.","content_html":"\u003cp\u003eGoogle  flipped the switch: their new AI Overview mode in search now answers patient questions without showing your website at all WITH BUTTONS.\u003c/p\u003e\n\n\u003cp\u003eThey are trying to ChatGPT-ify their experience.\u003c/p\u003e\n\n\u003cp\u003eIn this episode, we break down the below.\u003c/p\u003e\n\n\u003cp\u003e🔍 What AI Overviews are and how they work\u003cbr\u003e\n📉 Why your organic traffic is about to take a hit\u003cbr\u003e\n⚙️ What smart practices are already doing to adapt\u003cbr\u003e\n💡 How to stay visible and own the patient journey in a search experience powered by AI\u003c/p\u003e\n\n\u003cp\u003eThis isn’t a small tweak, it’s a shift in how search works.\u003cbr\u003e\nThe good news? There’s still time to adjust.\u003c/p\u003e","summary":"Google is rolling out AI-generated answers in search, and if your marketing relies on organic rankings, this episode is your wake-up call.","date_published":"2025-05-21T13:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/88e3e1d1-4441-4e7e-87d9-e391a97f134e.mp3","mime_type":"audio/mpeg","size_in_bytes":3119982,"duration_in_seconds":194}]},{"id":"f4b9e5cd-48d8-4575-81b4-afd998354d4e","title":"Episode 11: Apple Might Kill Google Search (And What That Means For Dentists)","url":"https://mm4d.fireside.fm/11","content_text":"That’s not just a headline, it’s a shift that could dramatically change how patients discover dental practices online.\n\nIn this episode, I break down the below.\n\n🔍 Why Google Paid $20 Billion To Stay Default\n🤖 What Answer Engine Optimization (AEO) Really Means For You\n📉 Why Safari Searches Are Declining For First Time In 22 years\n✅ How Our Practices Are Adapting Their Strategy\n\nThis isn’t a panic moment. But it is a positioning moment.","content_html":"\u003cp\u003eThat’s not just a headline, it’s a shift that could dramatically change how patients discover dental practices online.\u003c/p\u003e\n\n\u003cp\u003eIn this episode, I break down the below.\u003c/p\u003e\n\n\u003cp\u003e🔍 Why Google Paid $20 Billion To Stay Default\u003cbr\u003e\n🤖 What Answer Engine Optimization (AEO) Really Means For You\u003cbr\u003e\n📉 Why Safari Searches Are Declining For First Time In 22 years\u003cbr\u003e\n✅ How Our Practices Are Adapting Their Strategy\u003c/p\u003e\n\n\u003cp\u003eThis isn’t a panic moment. But it is a positioning moment.\u003c/p\u003e","summary":"Apple is considering swapping Google out as the default search engine on Safari, potentially replacing it with ChatGPT or Perplexity AI.","date_published":"2025-05-14T11:45:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/f4b9e5cd-48d8-4575-81b4-afd998354d4e.mp3","mime_type":"audio/mpeg","size_in_bytes":5735571,"duration_in_seconds":358}]},{"id":"ba9aa687-23ef-46a6-a3f9-cd398ba499a9","title":"Episode 10: Google Just Changed the Game (Again)","url":"https://mm4d.fireside.fm/10","content_text":"If your entire marketing strategy is “rank high on Google,” this episode is your wake-up call.\n\nWe break down what’s changing, what it means for dental practices, and where smart practices are shifting their focus, see below.\n\n✅ Google Ads\n✅ Local SEO + Map Pack\n✅ First-Party Data\n✅ Retargeting (don’t lose the click forever)\n\nThis is not a panic moment. It’s a pivot moment.","content_html":"\u003cp\u003eIf your entire marketing strategy is “rank high on Google,” this episode is your wake-up call.\u003c/p\u003e\n\n\u003cp\u003eWe break down what’s changing, what it means for dental practices, and where smart practices are shifting their focus, see below.\u003c/p\u003e\n\n\u003cp\u003e✅ Google Ads\u003cbr\u003e\n✅ Local SEO + Map Pack\u003cbr\u003e\n✅ First-Party Data\u003cbr\u003e\n✅ Retargeting (don’t lose the click forever)\u003c/p\u003e\n\n\u003cp\u003eThis is not a panic moment. It’s a pivot moment.\u003c/p\u003e","summary":"Google’s rolling out AI-generated search summaries, aka AI Overviews, and it’s going to gut traditional SEO.","date_published":"2025-05-14T11:30:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/ba9aa687-23ef-46a6-a3f9-cd398ba499a9.mp3","mime_type":"audio/mpeg","size_in_bytes":3975963,"duration_in_seconds":248}]},{"id":"6cd0a2ed-2e72-484e-8342-a0cec971b208","title":"Episode 9: What Chipotle Can Teach You About Dental Marketing","url":"https://mm4d.fireside.fm/9","content_text":"In this episode, we break down how Chipotle’s “build-your-own” burrito model holds a surprisingly powerful lesson for dentists running Google Ads and landing pages.\n\nPatients want speed, clarity, and control but most dental websites feel more like a Cheesecake Factory menu: overwhelming, vague, and built to lose the lead.\n\n✅ How To Simplify Your Ads \u0026amp; Landing Pages For Faster Conversions\n✅ What Trust Looks Like Digitally, And Why It’s Everything\n✅ The Key Elements That Turn Intent Into Booked Appointments\n\nPlus...I reveal my actual Chipotle order.","content_html":"\u003cp\u003eIn this episode, we break down how Chipotle’s “build-your-own” burrito model holds a surprisingly powerful lesson for dentists running Google Ads and landing pages.\u003c/p\u003e\n\n\u003cp\u003ePatients want speed, clarity, and control but most dental websites feel more like a Cheesecake Factory menu: overwhelming, vague, and built to lose the lead.\u003c/p\u003e\n\n\u003cp\u003e✅ How To Simplify Your Ads \u0026amp; Landing Pages For Faster Conversions\u003cbr\u003e\n✅ What Trust Looks Like Digitally, And Why It’s Everything\u003cbr\u003e\n✅ The Key Elements That Turn Intent Into Booked Appointments\u003c/p\u003e\n\n\u003cp\u003ePlus...I reveal my actual Chipotle order.\u003c/p\u003e","summary":"Chipotle builds trust in under 60 seconds, and your dental marketing should too.","date_published":"2025-04-23T11:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/6cd0a2ed-2e72-484e-8342-a0cec971b208.mp3","mime_type":"audio/mpeg","size_in_bytes":4356306,"duration_in_seconds":272}]},{"id":"193a0344-c7d2-4a03-8ec9-aacad64e7c2e","title":"Episode 8: The One Google Ads Tweak That Got 39 New Patients","url":"https://mm4d.fireside.fm/8","content_text":"You don’t need a new website.\nYou don’t need a crazy offer.\nAnd you definitely don’t need to double your ad spend.\n\nIn this episode, I share the one Google Ads tweak that helped one of our dentists land 39 new patients. And no, it wasn’t anything fancy.\n\nWe added a dynamic location insertion to their headlines, so instead of saying “Top Dentist Near You,” the ad automatically displayed ⬇️\n\n“Top Dentist in Omaha”\n“Emergency Dentist in Olathe”\n“Same-Day Appointments in Wichita”\n\nThat small change dramatically increased click-through rate, lowered cost-per-click, and ultimately filled their schedule.\n\n✅ Why Dynamic Headlines Perform Better\n✅ How Google Rewards Relevance With Cheaper Clicks\n✅ Why Most Agencies Skip This Step\n\nThis is one of those wins that proves marketing isn’t always about more. Sometimes it’s about smarter.","content_html":"\u003cp\u003eYou don’t need a new website.\u003cbr\u003e\nYou don’t need a crazy offer.\u003cbr\u003e\nAnd you definitely don’t need to double your ad spend.\u003c/p\u003e\n\n\u003cp\u003eIn this episode, I share the one Google Ads tweak that helped one of our dentists land 39 new patients. And no, it wasn’t anything fancy.\u003c/p\u003e\n\n\u003cp\u003eWe added a dynamic location insertion to their headlines, so instead of saying “Top Dentist Near You,” the ad automatically displayed ⬇️\u003c/p\u003e\n\n\u003cp\u003e“Top Dentist in Omaha”\u003cbr\u003e\n“Emergency Dentist in Olathe”\u003cbr\u003e\n“Same-Day Appointments in Wichita”\u003c/p\u003e\n\n\u003cp\u003eThat small change dramatically increased click-through rate, lowered cost-per-click, and ultimately filled their schedule.\u003c/p\u003e\n\n\u003cp\u003e✅ Why Dynamic Headlines Perform Better\u003cbr\u003e\n✅ How Google Rewards Relevance With Cheaper Clicks\u003cbr\u003e\n✅ Why Most Agencies Skip This Step\u003c/p\u003e\n\n\u003cp\u003eThis is one of those wins that proves marketing isn’t always about more. Sometimes it’s about smarter.\u003c/p\u003e","summary":"We break down the simple Google Ads trick that helped one of our dental clients book 39 new patients, without increasing their budget.","date_published":"2025-04-23T10:30:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/193a0344-c7d2-4a03-8ec9-aacad64e7c2e.mp3","mime_type":"audio/mpeg","size_in_bytes":4189958,"duration_in_seconds":261}]},{"id":"f10875ee-e5f6-4493-8cec-87a4066dd7f0","title":"Episode 7: What’s The ROI Of Doing Nothing?","url":"https://mm4d.fireside.fm/7","content_text":"In this episode, we tackle a hard truth: the cost of inaction is real. Dentists often delay launching Google Ads, SEO, or website upgrades while “getting things in order” - but every month that passes without a plan is money left on the table.\n\nWe’ll walk through what that delay actually costs in potential revenue, why sitting still also means missing valuable data and insight about your local market, and how smart practices gain an advantage simply by starting early and building a baseline.\n\nEven if you’re not ready to run full-scale campaigns like our top clients, we’ll show you how doing something, even on a small budget, puts you ahead.\n\nBecause doing nothing? That’s often the most expensive move you can make.","content_html":"\u003cp\u003eIn this episode, we tackle a hard truth: the cost of inaction is real. Dentists often delay launching Google Ads, SEO, or website upgrades while “getting things in order” - but every month that passes without a plan is money left on the table.\u003c/p\u003e\n\n\u003cp\u003eWe’ll walk through what that delay actually costs in potential revenue, why sitting still also means missing valuable data and insight about your local market, and how smart practices gain an advantage simply by starting early and building a baseline.\u003c/p\u003e\n\n\u003cp\u003eEven if you’re not ready to run full-scale campaigns like our top clients, we’ll show you how doing something, even on a small budget, puts you ahead.\u003c/p\u003e\n\n\u003cp\u003eBecause doing nothing? That’s often the most expensive move you can make.\u003c/p\u003e","summary":"Doing nothing with your marketing might feel safe but it’s silently costing your practice tens of thousands in missed revenue.","date_published":"2025-04-09T11:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/f10875ee-e5f6-4493-8cec-87a4066dd7f0.mp3","mime_type":"audio/mpeg","size_in_bytes":5473928,"duration_in_seconds":341}]},{"id":"850608f9-ce87-4fa9-be1f-494850f5d11c","title":"Episode 6: Most Practices Give Up After The First No, Here's Why You Shouldn't","url":"https://mm4d.fireside.fm/6","content_text":"You can have great Google Ads, strong SEO, and a beautiful website but if you’re not following up with leads who don’t book right away, you’re leaking patients, and revenue. In this episode, we break down why most practices stop too soon, and how the smartest ones use tools like Weave and AI follow-ups to automate second chances. From missed calls to forgotten form fills, we’ll show you exactly how to re-engage leads with the right tech, the right timing, and the right message. If you want to turn more clicks into actual new patients, this is your playbook.","content_html":"\u003cp\u003eYou can have great Google Ads, strong SEO, and a beautiful website but if you’re not following up with leads who don’t book right away, you’re leaking patients, and revenue. In this episode, we break down why most practices stop too soon, and how the smartest ones use tools like Weave and AI follow-ups to automate second chances. From missed calls to forgotten form fills, we’ll show you exactly how to re-engage leads with the right tech, the right timing, and the right message. If you want to turn more clicks into actual new patients, this is your playbook.\u003c/p\u003e","summary":"Most dental practices lose patients not from bad marketing but from lack of follow-up after that first missed call or unbooked visit.","date_published":"2025-03-26T10:45:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/850608f9-ce87-4fa9-be1f-494850f5d11c.mp3","mime_type":"audio/mpeg","size_in_bytes":6044443,"duration_in_seconds":377}]},{"id":"37b3b7a2-d5d8-431e-bbdc-bfffdf95d0a0","title":"Episode 5: They Clicked, They Left...Now What?","url":"https://mm4d.fireside.fm/5","content_text":"Your Google Ads and SEO might be working. But if patients click and don’t book, what happens next?\n\nIn this episode, we break down why even the most intentional website traffic often doesn’t convert - and how top-performing dental practices use Facebook and Instagram retargeting ads to stay in front of warm leads, build trust, and move them toward booking.\n\nYou’ll Learn:\n\n✅ Why “They didn’t book” doesn’t mean “They’re not interested”\n✅ How to build a retargeting funnel using Meta’s custom audiences\n✅ What messaging works best to convert fence-sitters into new patients\n✅ Why this is the highest-ROI campaign most dentists aren’t running\n\nIf your Google Ads are driving traffic but not converting, this episode gives you your next move.","content_html":"\u003cp\u003eYour Google Ads and SEO might be working. But if patients click and don’t book, what happens next?\u003c/p\u003e\n\n\u003cp\u003eIn this episode, we break down why even the most intentional website traffic often doesn’t convert - and how top-performing dental practices use Facebook and Instagram retargeting ads to stay in front of warm leads, build trust, and move them toward booking.\u003c/p\u003e\n\n\u003cp\u003eYou’ll Learn:\u003c/p\u003e\n\n\u003cp\u003e✅ Why “They didn’t book” doesn’t mean “They’re not interested”\u003cbr\u003e\n✅ How to build a retargeting funnel using Meta’s custom audiences\u003cbr\u003e\n✅ What messaging works best to convert fence-sitters into new patients\u003cbr\u003e\n✅ Why this is the highest-ROI campaign most dentists aren’t running\u003c/p\u003e\n\n\u003cp\u003eIf your Google Ads are driving traffic but not converting, this episode gives you your next move.\u003c/p\u003e","summary":"Most dental websites lose more leads than they convert. This episode shows you how to bring them back using smart social media retargeting.","date_published":"2025-03-21T13:15:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/37b3b7a2-d5d8-431e-bbdc-bfffdf95d0a0.mp3","mime_type":"audio/mpeg","size_in_bytes":5664100,"duration_in_seconds":353}]},{"id":"fe86dce4-0855-4f93-87d7-c5128e965a78","title":"Episode 4: Why That Other Practice Is Booking Your Patients","url":"https://mm4d.fireside.fm/4","content_text":"Ever feel like your Google Ads just aren’t working—but that other practice down the street is always packed with new patients? It’s not a coincidence. In this episode, we break down the biggest mistake dental practices make when running Google Ads (hint: it’s the “set it and forget it” trap) and how smart practices optimize their campaigns to win more patients without wasting budget.\n\nWhat You’ll Learn\n✅ Why generic, one-size-fits-all ad campaigns fail\n✅ How the right targeting, negative keywords, and landing pages make all the difference\n✅ Simple tweaks to stretch your ad spend further and book more high-quality patients\n\nIf your Google Ads aren’t bringing in the right patients, this episode will show you what’s broken—and how to fix it.\n\nPS: We offer $1,000 referral bonus for anyone that connects us with a practice we partner with. No strings attached.","content_html":"\u003cp\u003eEver feel like your Google Ads just aren’t working—but that other practice down the street is always packed with new patients? It’s not a coincidence. In this episode, we break down the biggest mistake dental practices make when running Google Ads (hint: it’s the “set it and forget it” trap) and how smart practices optimize their campaigns to win more patients without wasting budget.\u003c/p\u003e\n\n\u003cp\u003eWhat You’ll Learn\u003cbr\u003e\n✅ Why generic, one-size-fits-all ad campaigns fail\u003cbr\u003e\n✅ How the right targeting, negative keywords, and landing pages make all the difference\u003cbr\u003e\n✅ Simple tweaks to stretch your ad spend further and book more high-quality patients\u003c/p\u003e\n\n\u003cp\u003eIf your Google Ads aren’t bringing in the right patients, this episode will show you what’s broken—and how to fix it.\u003c/p\u003e\n\n\u003cp\u003ePS: We offer $1,000 referral bonus for anyone that connects us with a practice we partner with. No strings attached.\u003c/p\u003e","summary":"This episode reveals why some dental practices dominate Google Ads while others waste money—uncovering the key mistakes and simple fixes to attract more high-quality patients.","date_published":"2025-03-12T11:15:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/fe86dce4-0855-4f93-87d7-c5128e965a78.mp3","mime_type":"audio/mpeg","size_in_bytes":6591551,"duration_in_seconds":411}]},{"id":"89e8c63d-dcc8-403d-b253-2f4ca7b79deb","title":"Episode 3: 2025 Dental Marketing Playbook","url":"https://mm4d.fireside.fm/3","content_text":"AI isn’t coming - it’s here. And the practices leveraging it are dominating local search, automating patient engagement, and booking more high-value cases than ever.\n\nKyle dives into what has already changed in 2025, what's still going to change in 2025 and how you can best take advantage.\n\nLeave a review and get a $50 Amazon Gift Card!","content_html":"\u003cp\u003eAI isn’t coming - it’s here. And the practices leveraging it are dominating local search, automating patient engagement, and booking more high-value cases than ever.\u003c/p\u003e\n\n\u003cp\u003eKyle dives into what has already changed in 2025, what\u0026#39;s still going to change in 2025 and how you can best take advantage.\u003c/p\u003e\n\n\u003cp\u003eLeave a review and get a $50 Amazon Gift Card!\u003c/p\u003e","summary":"If you’re still marketing your dental practice the same way you did just last year, you’re already behind.","date_published":"2025-02-26T14:45:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/89e8c63d-dcc8-403d-b253-2f4ca7b79deb.mp3","mime_type":"audio/mpeg","size_in_bytes":5427117,"duration_in_seconds":338}]},{"id":"40eb8b76-61ef-4937-a427-2e61640cba71","title":"Episode 2: Why Your Website Is Repelling Patients (And How To Fix It)","url":"https://mm4d.fireside.fm/2","content_text":"Your website is the digital front door to your practice—but what if it’s pushing potential patients away?\n\nToday, Kyle breaks down the three biggest website mistakes that could be costing you new patients and explains exactly how to fix them. From slow load times to missing trust factors, he’ll cover what matters most when it comes to turning website visitors into booked appointments.\n\nIf you want a quick website checkup, email Kyle directly (kyle@alphadogagency.com). Or, if you just want to debate the best Seinfeld episode, that works too.","content_html":"\u003cp\u003eYour website is the digital front door to your practice—but what if it’s pushing potential patients away?\u003c/p\u003e\n\n\u003cp\u003eToday, Kyle breaks down the three biggest website mistakes that could be costing you new patients and explains exactly how to fix them. From slow load times to missing trust factors, he’ll cover what matters most when it comes to turning website visitors into booked appointments.\u003c/p\u003e\n\n\u003cp\u003eIf you want a quick website checkup, email Kyle directly (\u003ca href=\"mailto:kyle@alphadogagency.com\" rel=\"nofollow\"\u003ekyle@alphadogagency.com\u003c/a\u003e). Or, if you just want to debate the best Seinfeld episode, that works too.\u003c/p\u003e","summary":"Here's how to optimize the website for your dental practice to acquire new patients at a higher rate.","date_published":"2025-02-19T12:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/40eb8b76-61ef-4937-a427-2e61640cba71.mp3","mime_type":"audio/mpeg","size_in_bytes":4427777,"duration_in_seconds":276}]},{"id":"2dcb02cb-70fb-4602-b5b2-2b25649e86a1","title":"Episode 1: The (Ad) Path To New Patients","url":"https://mm4d.fireside.fm/1","content_text":"You know that a bunch of your patients come from Google, but do you know how the entire process plays out? Kyle has been working in this field, and studying this exact process, for over a decade.\n\nToday, he will go over the most common searches that users carry out, how the results are shown, the psychology behind choosing results to research and how they end up contacting your practice.\n\nYou can email Kyle directly (kyle@alphadogagency.com) if you have any questions or just want to talk Seinfeld trivia.Links:Facebook Group — Join Our Facebook Community!LinkedIn Group — Join Our LinkedIn Community!Newsletter — Subscribe To Our Newsletter!","content_html":"\u003cp\u003eYou know that a bunch of your patients come from Google, but do you know how the entire process plays out? Kyle has been working in this field, and studying this exact process, for over a decade.\u003c/p\u003e\n\n\u003cp\u003eToday, he will go over the most common searches that users carry out, how the results are shown, the psychology behind choosing results to research and how they end up contacting your practice.\u003c/p\u003e\n\n\u003cp\u003eYou can email Kyle directly (\u003ca href=\"mailto:kyle@alphadogagency.com\" rel=\"nofollow\"\u003ekyle@alphadogagency.com\u003c/a\u003e) if you have any questions or just want to talk Seinfeld trivia.\u003c/p\u003e\u003cp\u003eLinks:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003ca title=\"Facebook Group\" rel=\"nofollow\" href=\"https://www.facebook.com/groups/1592570268029883\"\u003eFacebook Group\u003c/a\u003e \u0026mdash; Join Our Facebook Community!\u003c/li\u003e\u003cli\u003e\u003ca title=\"LinkedIn Group\" rel=\"nofollow\" href=\"https://www.linkedin.com/groups/14593368/\"\u003eLinkedIn Group\u003c/a\u003e \u0026mdash; Join Our LinkedIn Community!\u003c/li\u003e\u003cli\u003e\u003ca title=\"Newsletter\" rel=\"nofollow\" href=\"https://dental-marketing.beehiiv.com/\"\u003eNewsletter\u003c/a\u003e \u0026mdash; Subscribe To Our Newsletter!\u003c/li\u003e\u003c/ul\u003e","summary":"In this episode, Kyle goes over the complete path the user takes from starting their search, to ending up in your chair.","date_published":"2025-02-12T11:45:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/7e75bff1-5c6b-49d1-b142-0b3aac2d1e77/2dcb02cb-70fb-4602-b5b2-2b25649e86a1.mp3","mime_type":"audio/mpeg","size_in_bytes":2596279,"duration_in_seconds":324}]}]}